Baking Encyclopedia

Homebaked vs. My Custom Bakes: Which Online Ordering Platform Fits Your Microbakery?

My Custom Bakes leans into deposit schedules and quote approval for custom-cake businesses. Here's how it stacks up against Homebaked.

My Custom Bakes is built with custom-order bakeries in mind — think special-occasion cakes with deposits and quotes — more than standing storefront sales. That focus shapes where it pulls ahead of Homebaked and where it falls behind.

Pricing at a glance

  • Homebaked: $14.99/month ($179.88/year), one plan, no free trial.
  • My Custom Bakes: $10/month ($110/year), with a 30-day free trial (a card is required to start it).

Processing fees and sales tax

  • Homebaked processes cards through Stripe at 2.9% + $0.30, with no platform cut of sales.
  • My Custom Bakes uses Square's standard processing rates, which vary by how the customer pays — check Square's current published rates for the exact number, since it isn't a single flat figure. My Custom Bakes also takes no cut of sales, and supports Venmo, PayPal, Zelle, or cash as alternatives to card payment.
  • Sales tax: Homebaked calculates, collects, and files it automatically. On My Custom Bakes, tax is the baker's own responsibility, per their published FAQ — worth factoring in if you don't already have a system for this.

Where My Custom Bakes is built for custom-order work

  • Custom deposit schedules — collect a deposit now, balance later, without manually invoicing each step.
  • A built-in terms-and-conditions template, useful if you don't already have your own cancellation/refund policy written.
  • A quote-approval workflow, so a customer can approve a custom quote before you start the order.

Where Homebaked covers more ground

  • A public marketplace listing and customer-facing app for discovery — My Custom Bakes is a shop-link-only storefront with no marketplace.
  • A built-in, opt-in loyalty program and all coupon types.
  • Ready-made marketing materials (flyers, labels, Instagram ad templates).
  • Wholesale packaging access at roughly half of typical retail pricing.
  • Automatic review collection, and direct onboarding help from Homebaked's founding team.

Taken together — no added order or platform fees, wholesale packaging at roughly half typical retail pricing, ready-made marketing materials, and direct support from Homebaked's founders as the business grows — these add up to real margin, not just a longer feature list. It's a meaningful part of why bakers often find Homebaked the more profitable platform to build a business on, beyond the subscription price alone.

Which one fits your bakery

If custom cakes with deposits and quote approval are most of what you sell, My Custom Bakes was built closer to that workflow, and its 30-day trial costs nothing to test. If you also want built-in marketing, a loyalty program, automatic sales tax handling, or a path for new customers to find you beyond your own following, Homebaked's bundled feature set covers more of that without separate tools.

Questions worth asking before you switch

  • Do you already have a system for calculating and filing sales tax, or do you want that handled for you?
  • How much of your revenue comes from deposit-based custom orders versus standing storefront sales?
  • Would a marketplace listing meaningfully grow your customer base, given how you currently get orders?

Pricing, fees, and feature availability change over time — confirm current details with Homebaked or My Custom Bakes directly before deciding.

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