Homebaked vs. Bakesy: Which Online Ordering Platform Fits Your Microbakery?

Homebaked and Bakesy solve the same basic problem — taking orders online without a spreadsheet, a stack of text threads, or a general-purpose website builder that wasn't built for bakers. Where they diverge is how the plans are priced and what's bundled into each tier. Here's what actually differs, using each platform's own published pricing.

Pricing at a glance

• Homebaked: $14.99/month, one plan, every feature included.
• Bakesy Standard: $9.99/month — storefront, custom URL/QR code, custom order forms with branded invoices, and customer reviews.
• Bakesy Premium: $17.99/month — adds inventory management, discount codes and coupons, and automated customer reminders on top of Standard.
• Bakesy offers a 30-day free trial; Homebaked does not.

Card processing and other fees

• Homebaked: 2.9% + $0.30 per transaction (Stripe's standard rate, no platform markup).
• Bakesy's built-in "Secure Payments": 3.9% + $0.30 per transaction.
• Bakesy also lets you skip its payment processing entirely and collect via Venmo, Zelle, PayPal, or cash — at no extra Bakesy fee, though you lose the protections and automation of in-app checkout.
• Neither platform takes a cut of your sales beyond card processing.

What that looks like on real order volume

On 40 orders totaling $1,000 in a month, the subscription-plus-processing math works out to roughly $55.99/month on Homebaked, $60.99/month on Bakesy Standard, and $68.99/month on Bakesy Premium — a gap that's mostly explained by Bakesy's higher per-transaction processing rate. If your order volume is low some months, Bakesy's lower entry price (especially with the free trial) can still work out cheaper in absolute terms; the crossover point depends on how much you're actually processing through the platform each month.

Where the feature sets actually differ

• Homebaked bundles things Bakesy splits across tiers or doesn't offer at all: a public marketplace listing, a customer-facing app, a built-in loyalty program, all coupon types, automatic pickup reminder texts, wholesale packaging access, and automatic sales tax calculation, collection, and filing.
• Bakesy's strength is its quote-and-invoice workflow — if a lot of your orders are custom, one-off conversations that end in a quote rather than a storefront checkout, Bakesy was built closer to that shape.
• Inventory limits and discount codes exist on both platforms, but only on Bakesy's $17.99 Premium tier — on Homebaked they're included at the single price point.

The profitability math beyond the subscription price

A lower subscription price or a free trial is only part of what determines how much of each sale a baker actually keeps. Homebaked's founders work directly with bakers — not a support ticket queue, but real people helping with pricing, drops, and growth as the business changes. Homebaked bakers also get access to wholesale packaging at roughly half typical retail pricing, plus ready-made marketing materials (flyers, labels, Instagram ad templates) at no extra cost. Packaging and marketing are real, recurring costs for any home bakery regardless of platform — cutting them down, combined with Homebaked's lower processing rate and no added platform fees, is a big part of why bakers often find it the more profitable platform to run a business on, even when Bakesy's sticker price looks lower at the start.

Which one fits your bakery

If most of your business is walk-up-and-buy orders at a fixed menu price — drops, standing weekly orders, a simple storefront — Homebaked's flat price and bundled marketing tools mean you're not paying extra to unlock things like coupons or reminders as you grow. If your orders are mostly custom quotes that get negotiated before a price is set, Bakesy's invoicing-first workflow and free trial make it worth testing first, with the Premium tier only once you actually need inventory tracking or discount codes.

Questions worth asking before you switch

• How much of your order volume is fixed-price vs. custom-quoted?
• Do you want sales tax handled automatically, or are you tracking it yourself already?
• Would a public marketplace listing actually bring you new customers, or is all your traffic from your own marketing?
• At your typical monthly order volume, which platform's math actually comes out ahead — run your own numbers rather than the averages above.

Pricing and fee structures change over time on both platforms — the numbers above reflect what each company had published as of this writing, so confirm current rates directly with Homebaked or Bakesy before deciding.